Playwright and actor. Stage-named Rouiched, Ayad was the foundation stone of Algerian theatre. His big break came in 1940 when he worked in troupe touring cafes, halls and theatres and later radio gave him a new outlet for comedy, song writing and singing. Rouiched will be remembered by his acclaimed 1970s plays and later film, Hassan Terro and his memorable performance in the film, The Opium and the Stick. Ayad was also involved in Algerian war of liberation, 1954 -1962. He remained loyal to his roots and hence recognised as an artist of the people.