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Adam Gale writes in Management Today, ‘From halal ready meals to dating and Ramadan apps, the UK has seen a host of innovative businesses serving the Islamic community . .  . The desire to fuse British and Muslim identities is a distinctly millennial thing. Out of their generational hunger have come all sorts of opportunities, of which [Shazia, founder of halal ready meal company ieat] Saleem says food was merely the lowest hanging fruit. ‘Fashion, tourism, art, media, food – there’s so much happening in those spaces. Sometimes I feel frustrated that there’s only one of me.’

Ufuk Secgin, chief marketing officer at HalalBooking.com, believes it is quite natural that younger Muslims have developed different tastes to their parents’ generation, many of who were migrants from Muslim countries.

‘They came here to work. Holiday meant four to six weeks going back to their relatives,’ Secgin explains. ‘Over the past two decades, the second generation has become old enough to have their own families, they’ve got extra income and many are adopting British holiday values. Their idea of a holiday is not going back to see their grandparents but relaxing and enjoying themselves at resorts.’

He describes HalalBooking as a tech company that connects these tourists to the increasingly large number of halal-friendly resorts (think segregated beaches, no alcohol and exclusively halal food) that have sprung up abroad, especially in Turkey. It was started as Crescent Tours seven years ago when its founder Enver Cebi struggled to organise his halal honeymoon. He changed the name two years ago to appeal to a wider international market – foreign trade now ‘far exceeds’ its domestic bookings. Both, in either case, are growing rapidly. The firm was valued at $30m last year after taking series A funding, and hopes to be worth $1bn within three to four years, which would potentially make it the first Muslim ‘tech unicorn’ to come out of the UK.’ click here.

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