Jaafar El-MuradDr Jaafar El-Murad

Dr. El-Murad is Chair of the Department of Marketing and Business Strategy at Westminister University. He is also module manager for Strategic Marketing Management on the MBA programme, and for Advanced Marketing Practice on the undergraduate programme.

He joined Westminster in 1992, from a career with primarily marketing roles, mainly in UK-domiciled multinationals, and consultancy. He has considerable international experience across a number of sectors, from Carreras (Overseas) Ltd, to Burmah Oil Trading Ltd., and latterly as Global Marketing Controller for the London International Group plc. Recent consultancy clients include SCO/UNIX, KLM, North West Airlines, and Hewlett- Packard.

Formerly Senior External Examiner at the University of Greenwich, and External Examiner at the University of the West of England, he is passionately interested in anything to do with marketing. His current research interests are in the area of the impact of culture on consumer motivation and the effect of risk attitude on advertising creativity.

Jaafar became Chair of the Department of Marketing & Business Strategy in August 1997. He has an MBA from Cranfield (1983) and a DBA from Henley Management College. He is a member of the Academy of Marketing Science, the Marketing Society, and the Chartered Institute of Marketing, amongst others.]

Source: University of Westmintser