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Saida Ebrahim

Saida Ebrahim

Mrs Ebrahim won her city’s Enterprise Programme’s Best Business Idea 2007. Peterborough’s award was based on a year’s planning she had undertaken to import and distribute specialist halal and vegetarian confectionary in the UK.

She notes, “The next challenge will be to get the products sold in the UK. Our products aren’t just for Muslims or vegetarians, the halal marshmallows are nut-free and are suitable for people with nut allergies too.”

She has already sourced halal marshmallows from the Philippines and is in the final stages of the packaging and branding for selling them to wholesalers throughout the UK. The marshmallows are made using gelatine from halal ingredients and will be available from select outlets and chemists in Peterborough from May 2007.

Her advice to entrepreneurs is ?keep it simple. Time is the most precious thing to me because it’s the one thing I can’t buy. Always under promise and over deliver.”

Mrs Ebrahim lives in Peterborough with her family, including three children.